Thursday, 9 February 2017

Listening to sales podcasts

Today I got up early to listen to a podcast. The eternal curse of living in the southern hemisphere.
I worked out pretty quickly that it wasn’t really for me, it was more for non-fiction books, but I left the tab open as the guy talked on - and sniffed too often - ugh.
One of the things he talked about was that writers think they can’t sell things because they aren’t sales people, they’re creatives. He gave some hints about how you can sell things, even if you think you aren’t good at it. One strategy was to show the buyer what failure looked like and then they will be more likely to buy your product.
About fifteen minutes later, he flashed up this scary looking list of all the things people had to do (and the lists below each listing of the smaller tasks required in each individual step) before they could publish a book. He was selling a product that will automatically list all the tasks, and the completion dates for you.
He basically showed us (the buyer) what failure looked like.
He did what he had just talked about to the same audience he had just told that strategy to.
I was checking my emails as he was talking and in the continuing story of the universe throwing stuff at me, there was a blog post from Stephen Barnes talking about how you can educate yourself on sales and marketing by watching these kinds of things and learning from them. There are a lot of people out there making money by selling courses to you on how you can make money.
At that point, I shut it down.
And no, I didn’t buy his product.


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